
Audiences who saw the horror film Dead Lover in cinemas earlier this year were given scratch-and-sniff cards, in a revival of a gimmick first used by John Waters for Polyester in 1981. Waters called the format Odorama, and the producers of Rugrats Go Wild used the same term for their scratch-and-sniff cards in 2003.
In 2011, the fourth film in the Spy Kids franchise was also released with scratch-and-sniff cards, a format that they called Aroma-Scope. In 2023, Teenage Mutant Ninja Turtles was rereleased with scratch-and-sniff cards branded as Stink-O-Vision, and Dead Lover has now borrowed that name for its black scratch-and-sniff cards.
In 2011, the fourth film in the Spy Kids franchise was also released with scratch-and-sniff cards, a format that they called Aroma-Scope. In 2023, Teenage Mutant Ninja Turtles was rereleased with scratch-and-sniff cards branded as Stink-O-Vision, and Dead Lover has now borrowed that name for its black scratch-and-sniff cards.

The first experiments with scented cinema occurred sixty years ago, when smells were wafted through cinema air-conditioning vents to accompany the documentary Behind the Great Wall (via the Aroma-Rama process) and piped to cinema seats during the thriller Scent of Mystery (using the rival Smell-O-Vision system). Like Cinerama and 3D, they were Hollywood’s attempts to lure audiences away from television.













