Sala Saneha, a new boutique cinema in Bangkok’s Silom district, opened in December last year and has been holding a series of semi-private events since then. Today is Sala Saneha’s soft launch day, with screenings of Pen-ek Ratanaruang’s popular musical romance Monrak Transistor (มนต์รักทรานซิสเตอร์) and Thunska Pansittivorakul’s new documentary Isan Odyssey (อีสานอำพราง).