Vulgar, the new single from Sam Smith and Madonna, was released on streaming platforms today. The song’s main theme—reappropriating ‘vulgar’ as a badge of pride, and not caring what anyone thinks—is hard to argue with. But if Smith and Madonna are trying to provoke, they’ve surely failed: “Do you know how to spell my name? / B-I-T-C-H / Go fuck yourself” feels like a rehash of Bitch I’m Madonna.
Madonna fares slightly better than Smith, with more namechecks in the lyrics (as she had in Into the Hollywood Groove, her collaboration with Missy Elliot). There’s also a callback to one of her biggest hits: “Let’s get into the groove”. Perhaps the best thing about the project is the cover photo, with Smith and Madonna’s initials (S&M, geddit?) and two corsets.
Vulgar is Madonna’s third collaboration this month: she also appears on new albums by The Weeknd and Christine and the Queens. Previously, she appeared on a remix of Dua Lipa’s Levitating, in the music video for Ariana Grande’s God Is a Woman, on Maluma’s album 11:11, on Quavo’s album Quavo Huncho, on Annie Lennox’s album Songs of Mass Destruction, and on Britney Spears’ album In the Zone. She also collaborated with Saucy Santana for the single Material Gworrllllllll!
Madonna fares slightly better than Smith, with more namechecks in the lyrics (as she had in Into the Hollywood Groove, her collaboration with Missy Elliot). There’s also a callback to one of her biggest hits: “Let’s get into the groove”. Perhaps the best thing about the project is the cover photo, with Smith and Madonna’s initials (S&M, geddit?) and two corsets.
Vulgar is Madonna’s third collaboration this month: she also appears on new albums by The Weeknd and Christine and the Queens. Previously, she appeared on a remix of Dua Lipa’s Levitating, in the music video for Ariana Grande’s God Is a Woman, on Maluma’s album 11:11, on Quavo’s album Quavo Huncho, on Annie Lennox’s album Songs of Mass Destruction, and on Britney Spears’ album In the Zone. She also collaborated with Saucy Santana for the single Material Gworrllllllll!
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