A History of Advertising, by Stephane Pincas and Marc Loiseau, presents a history of advertising from 1842 (the founding of the world’s first advertising agency) to 2006. It was originally published by the ad agency Publicis and titled Born in 1842.
The emphasis is on images, with each page containing several colour reproductions of posters and stills from TV commercials. This is in contrast to Mark Tungate’s Adland, which contains almost no photographs at all. The advertisements included are all American, British, or (occasionally) European, so the scope is not truly global, though there is an impressive bibliography.
The emphasis is on images, with each page containing several colour reproductions of posters and stills from TV commercials. This is in contrast to Mark Tungate’s Adland, which contains almost no photographs at all. The advertisements included are all American, British, or (occasionally) European, so the scope is not truly global, though there is an impressive bibliography.
0 comment(s):
Post a Comment