
Bai Pid opened on 25th May, and runs until 17th July. It includes painted reproductions of posters for classic Thai films — notably A Man Called Tone (โทน) and Monrak Luk Thung (มนต์รักลูกทุ่ง) — and Thai releases of American movies, such as จอว์ส (the Thai-language title of Jaws). A painting by Banhan Thaitanaboon based on his Tropical Malady poster (unveiled at the 2018 Bangkok Art Book Fair) is also on show, and Banhan designed the Bai Pid exhibition poster. (Similarly, new replicas of Artists’ Front of Thailand billboard artworks from 1975 were commissioned in 2003.)

The poster artists who emerged after Somboonsuk were either taught by him or influenced by his style. He ran his studio like a Renaissance workshop, creating posters bearing the master’s signature — effectively a brand logo for his studio — yet produced with the assistance of apprentice artists under his supervision. For the Monrak Luk Thung poster, for example, Somboonsuk painted the two lead actors (Mitr Chaibancha and Petchara Chaowarat, Thai cinema’s greatest stars) while his assistants worked on the background. The poster for A Man Called Tone was also signed by Somboonsuk, though it was painted entirely by Banhan.
There have only been two previous exhibitions of Thai poster art: Thai Film Posters (ใบปิดหนังไทย, 1984) in Bankgok, and Eyegasm (2012) in Palm Springs, California. Gilbert Brownstone’s Thai Movie Posters (Affiches de cinéma thaï), published in 1974, was the first book on the subject. (Its Thai title is โปสเตอร์ภาพยนต์ไทย.) There’s a short essay on Thai film posters in Thai Cinema (Le cinéma thaïlandais), and vintage posters are illustrated in Dome Sukwong’s A Century of Thai Cinema and Philip Jablon’s Thailand’s Movie Theatres.


