The book is by David J. Alworth and Peter Mendelsund, a literature professor and graphic designer, respectively. This collaboration, “combining the insights of literary theory and design,” resulted in a scholarly text complemented by plenty of well-chosen illustrations. One of these, from 1907, shows the origin of the term ‘blurb’: a caricature called Belinda Blurb who shouts praise for new books.
Martin Salisbury’s The Illustrated Dust Jacket 1920-1970 profiles individual book cover designers, whereas The Look of the Book gives a narrative history of the subject. There is surprisingly little overlap between the two, with The Look of the Book focusing on literary fiction covers such as The Great Gatsby (“one of the most striking covers ever created”) and a case study of Ulysses.