100 Ideas That Changed Advertising, by Richard Veksner, is part of Laurence King's 100 Ideas That Changed... series. Others include Photography, Film, Architecture, and Graphic Design. Every book in the series follows the same format: 100 chapters, each with a single-page essay and a full-page illustration.
The book includes chapters on aspects of the advertising industry, marketing concepts, and a wide range of advertising formats. Veksner isn't as authoritative as the other authors in the series, though his book is useful because there are few other general guides to advertising history. (Veksner strikes an appropriate balance between the industry-focused Adland, and the image-based A History Of Advertising and Game Changers: The Evolution Of Advertising.)