i

Today, The Independent launched the i, a new national UK newspaper. Much of the content is adapted from copy written by journalists from The Independent, and it will be interesting to see if the i cannibalises The Independent's readership, because - judging from its first issue - the i seems like a more attractive package than its sister paper.

The editor's letter on page three announces that the i is "not only a new paper, but a new kind of paper, designed for people with busy, modern lives. Colourful and accessible, concise and intelligent, it's your essential daily briefing." The first issue successfully lives up to that description: it is colourful (printed in full colour throughout), accessible (tabloid format), concise (with an emphasis on short news articles), and intelligent (with decent coverage of business and world news).