Sunday, 9 September 2012

Creativities Unfold 2012

Creativities Unfold 2012
Dieter Rams
TCDC's flagship event, Creativities Unfold, runs this year from 25th August until tomorrow. The theme for 2012 is Design Is Opportunities: Innovation, Strategy, Business. This morning, the International Symposium featured a presentation by industrial-design icon Dieter Rams.

Rams, speaking in German, delivered a speech about the challenges facing contemporary designers in a consumer society, including materialism, disposability, and visual pollution. He followed this with a more relaxed Q&A session, in which he discussed some of his classic Braun designs - the TP1 portable turntable, the T1000 world-band radio, the TG60 reel-to-reel recorder, the ET66 calculator, the T2 lighter, and the MPZ2 juicer - in relation to his famous 'zehn thesen zum design' ('ten principles of design', first published in 1995).

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